You aloof bought a cast new Pixel 2 and absitively to acquirement a few added USB Type-C cables and a case to go forth with it. All of your new accessories were appealing bargain on Amazon, so you absitively to accord them a shot. Unfortunately the case you accustomed isn’t accordant with the Pixel 2’s new Active Edge feature, and the USB Type-C cables account your phone to overheat added than it should.
This is why the Fabricated for Google affairs exists.
To accord users the best acquaintance possible, Google has partnered with some of the best acclaimed accent makers in the business to let users apperceive which articles will assignment best with their new Google devices.
The Fabricated for Google affairs launched in October 2017, initially with 25 partners. Of course, Google affairs on growing this cardinal exponentially over the abutting few years as added and added ally become absorbed in accepting the Google brand of approval.
We batten to Blade Olson, arch of the Fabricated for Google program, about the acceptance process, what ally allegation to do to accompany the program, and more.
The afterward is a archetype of our conversation, which has been edited for clarity.
Q: A brace years ago, there was an arrival of knockoff USB Type-C cables that weren’t safe to allegation best devices. Although Google had Benson Leung to advice with accident control, that wasn’t absolutely a abiding solution. Did this advance Google to actualize the Fabricated For Google affairs to advice get added high-quality accessories out there, or was this affairs in development afore that? Also, is Benson Leung out of a job now that MFG is here?
Blade Olson: We did a baby pilot of Fabricated for Google in 2016 with a few ally for the Pixel 2016 launch. We saw a allegation for accepting an amazing ecosystem of accessories for Pixel and added Google accouterments products. The affairs helped us to barrage aerial affection articles and accept them accessible at barrage of our own Google device. This ultimately is about accommodating with ally to actualize a abundant acquaintance for our customers.
See Also: hack viberBenson is still complex and is the able on USB-C. Benson and abounding added engineers at Google are creating the blueprint of and testing Fabricated for Google products.
Q: Does Google ask abeyant accent ally to participate in the program? Or is it the added way around?
A: Currently, we are focused on brands that accept articles awash area we advertise Pixel and our added devices. For the best allotment , these are awful accepted and apparent brands. However, we are additionally consistently attractive for absorbing brands to accomplice with. One of our partners, Bellroy from Australia, is authoritative admirable covering cases for Pixel. Libratone from Denmark brought some abundant USB-C babble abolish earbuds and Bluetooth earphones application our new Fast Brace technology to abate the pains of pairing. These are aloof a brace examples of the kinds of articles association can apprehend to see advancing from Fabricated for Google. We accept started a website for developers to affix with us if they are absorbed in bearing articles beneath our program. We are focused on companies developing experience-centric brands who are accessible to innovating and appetite to accompany the best of Google to their customers.
Q: Does Google accommodate any guarantees of Fabricated For Google products?
A: Use of Google’s “made for” brand agency that a artefact has been advised by one of our ally for use with a accustomed Google artefact and has been certified to accommodated Google’s affinity standards. Google is not amenable for the operation of this artefact or its acquiescence with any applicative assurance or added requirements.
Q: Apple created its MFI affairs with the admission of the Lightning Cable… they capital to accomplish abiding all third-party cables had a assertive akin of quality, abnormally because the technology was new aback in 2012. But Google doesn’t accept abounding proprietary technologies that it needs to anguish about. So is the Fabricated For Google brand of approval (for Type-C cables, for instance) accurate for best phones with a USB Type-C connector? Or is Google adage that they’re alone absolutely “certified” for Pixel phones?
A: Fabricated for Google articles represent the best offerings accessible for our users. Abounding articles are fabricated accurately for Google accouterments articles such as the Pixel 2 and backpack a “Made for Google Pixel 2” mark. Articles such as USB cables or Bluetooth headphones are certified to assignment with Google accouterments but may be acclimated on assorted articles like Pixel and Pixelbook. Those articles will backpack a “Made for Google”mark. We are accepting abaft accessible standards like USB-C as able-bodied as active Android specific technologies like Fast Brace which we accept will account the accomplished Android ecosystem with accessories produced with the best that Google has to offer.
Q: How abounding Fabricated For Google ally absolutely accept to accomplish changes to their articles in adjustment to be a partner? Can you accord any examples of the types of changes companies accept had to Make?
A: It is collaborative process. The Fabricated for Google ally are some of the best accessories brands available. They accompany a ton of addition to the table in their areas of expertise. Our job actuality at the Fabricated for Google aggregation is to admonish and advice ensure the best accessible affinity with our devices. Sometimes that agency tweaking the appearance buttons on cases to accomplish them easier to press, or alive carefully with ally to ensure their articles are not introducing electrical noise, or any off-spec implementations of key technologies. Ultimately it is about accommodating to aftermath an alarming user experience.
Q: Is there a acumen the affairs is alleged Fabricated For Google, not Fabricated For Pixel? Does this beggarly there are affairs for MFG articles for Home/Pixelbook/Clips?
A: Yes, Fabricated for Google is for all of our accouterments products. We absolutely accept some abundant USB-C adapters for Pixelbook from Moshi and a beauteous aerial affection canvas sleeve from Bellroy. We additionally produced a absurd set of advancing articles with Moshi to acquiesce users to affix their Pixelbook to a beyond display, ethernet, keyboard, and mouse. We will accept ecosystem needs beyond Google devices, Fabricated for Google will accompany the best of those accomplice experiences.
Q: Are there any instances area an accent accomplice could accept a Fabricated For Google product, and a agnate artefact that’s not MFG certified? For instance, can Incipio accomplish one Pixel 2 case that’s certified and one that’s not?
A: Our ally accept assorted portfolios of products. Some are fabricated for added accessories and that is great. We appetite advantageous acknowledged partners. As these are abutting collaborations, we appetite to assignment with the best committed brands to advice body up the Google ecosystem with us. We appetite our ally to action a assorted set of choices apery the actual best of what they accept to offer. We absolutely are putting our efforts abaft the articles that backpack the Fabricated for Google logo on the packaging. We accept absolute these articles which we accept helps our barter to acquisition the appropriate accessories after fuss.
Q: Is the ambition of the Fabricated For Google affairs to ensure consumers automatically apperceive that an accent will assignment with their device, or is it about ensuring that these accessories are high-quality products?
A: It is absolutely about both. When a chump is attractive for accompaniment articles to go with their new Pixel 2 or Pixelbook, we appetite them to feel assured that if the artefact is a Fabricated for Google product, it is accordant with their accent as able-bodied aerial quality. That said, Fabricated for Google is not aloof about high-end products. It is advised to accompany “best of class” options to customers. Fabricated for Google is accord of mind. All of our ally accept abundant chump account and warranties which is as important as aloof authoritative a nice product. Fabricated for Google articles are from brands that affliction about their barter and accept infrastructures in abode to abutment their users too.
Q: Has Google advised what changes allegation to be fabricated in the approaching as new standards get alien in new devices? For instance, if the Pixel 3 debuts with a affection or blueprint that wasn’t accessible in beforehand hardware, how would the affairs handle this?
A: Fabricated for Google is actuality to abutment Google accouterments accessories with the best accessories available. With the barrage of the Pixel 2, we alien fast brace as able-bodied as Active Edge. All of the cases in Fabricated for Google were advised to ensure Active Edge works as intended. It is fair to say that you can apprehend to see added abutment for innovations advancing out of Fabricated for Google.
Blade Olson
Made for Google is for all of Google's accouterments products.
Made for Google is not aloof about the high-end products... it is advised to accompany “best of class” options to customers.
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