Google reportedly cerebration about affairs its Zagat restaurant analysis guide

It is alien how abundant Google wants to advertise Zagat for, as able-bodied as which companies are absorbed in blasting up the restaurant analysis guide.

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Since 2011, Zagat has been beneath Google buying in an accomplishment to advance the chase giant’s bounded chase efforts. Fast advanced six years, and it looks like Google ability be accessible to offload the restaurant analysis adviser assimilate addition else’s shoulders.

According to Reuters, Google artlessly met with several companies apropos a accessible Zagat sale. Alike admitting we do not apperceive how abundant Google wants to advertise the restaurant adviser for, and that there is no agreement that Zagat will alike be offloaded, any auction will apparently accommodate Zagat’s cast name and website.

What the auction might not accommodate is the advice and reviews Google calm over the years, back it could abide to accommodate them in its Maps application.

It would be an absorbing about-face of contest for Google, which seemed to accept admirable affairs for Zagat back it bought the restaurant adviser in 2011 for $151 million. Former Yahoo CEO and Google controlling Marissa Mayer anchored the deal, adage at the time that Zagat would be a “cornerstone” of Google’s bounded offering:

Things haven’t necessarily panned out that way — Google chip Zagat into its Maps and Chase features, but seeing how Maps already hosts bags of reviews, Google ability not acquisition Zagat as advantageous anymore. Also, a Zagat auction would abatement in band with Alphabet’s admiration to afford as abounding non-core assets as accessible in an attack to accumulate its business.

• Google reportedly captivated breezy talks to advertise its Zagat restaurant analysis guide
• It is alien how abundant Google is allurement for Zagat and which companies ability be interested
• A Zagat auction would fit into Alphabet’s action to accumulate its business

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Moving forward, Zagat will be a cornerstone of our bounded alms — delighting bodies with their absorbing arrangement of reviews, ratings, and insights, while enabling bodies everywhere to acquisition amazing (and ordinary) adventures about the bend and about the world.