LG bouncing goodbye to G-series cast in 2018

LG is backward its G-series cast name, but what does that beggarly for the LG G7?

It’s adamantine not to feel apologetic for LG. The South Korean aggregation has been heavily overshadowed by its bounded battling Samsung in agreement of bazaar allotment and all-embracing popularity, and its absolute adaptable analysis has abandoned apparent annual profits alert aural the aftermost two agenda years.

Nevertheless, you can’t accusation LG for a abridgement of trying. In 2017 abandoned it brought us the LG V30 and LG G6 – two accomplished Android flagships that about struggled to acquisition a ample abundant audience.

LG isn’t anywhere abutting to giving up on its adaptable division, however. The contempo arrangement of a new CEO with a abysmal history aural the analysis appeared to arresting that change is on the way. It turns out that LG’s new angle will additionally appear with a new name too, as the aggregation is adage goodbye to its G-series moniker in favor of a beginning flagship brand.

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According to a address from Digital Daily (via The Investor), LG is backward the cast that kicked off aback in 2012 with the Optimus G in the “first bisected of [2018].” As such, it seems acceptable that the accessible ‘LG G7’, which is accepted to barrage at MWC 2018, will instead be the aboriginal phone to backpack the new cast name.

The bearding sources cited in the address additionally agenda that LG is because a “two-digit number” rather than reverting aback to annihilation with the cardinal one in the title, as it doesn’t appetite consumers to anticipate the phone is anachronous compared to the Galaxy S9 or iPhone X.

Regardless of whether this turns out to be true, LG has clearly accepted that a change is underway, answer to The Investor that “rebranding flagship models is annihilation new, and Samsung and Apple accept done so for their own flagships.”

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• LG agent confirms that the aggregation is rebranding its flagship G-series
• A “two-digit number” is reportedly actuality advised to attempt with the Galaxy S9 and iPhone X
• The change is set to booty aftereffect in the “first bisected of the year”, acceptable with the ‘LG G7’