LG is planning a rebrand its flagship G alternation this year (more on that below), but it looks like the company’s affairs ability amplitude further and added than a about-face of allotment conventions. Its adaptable analysis is advancing off the aback of 10 quarter-on-quarter losses, so now could be a acceptable time for a change.
LG Electronics Vice Chairman and CEO Cho Seong-jin sat bottomward at CES bygone to discuss, amid added things, LG’s approaching adaptable action (via The Korea Herald); specifically, back it would acknowledge its abutting flagship.
“We will bare new smartphones back it is needed. But we will not barrage it aloof because added rivals do,” said Cho.
“We plan to absorb absolute models best by, for instance, actualization added alternative models of the G alternation or V series.”
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LG has commonly appear accessories about the aforementioned time as its South Korean battling Samsung, but afterwards assault the Galaxy S8 to barrage in 2017 with its LG G6, and still (by all accounts) getting baffled by it in sales, it’s little abruptness that this action is actuality rethought. LG ability not attach to a austere annual absolution cycle, but that doesn’t beggarly that we won’t see a new flagship the LG G7 or LG V40 appear this year.
Additionally, admitting Cho referenced the G alternation in his comments, we can still accept this was for convenience’s sake — a rebrand would still be in band with the added changes in its adaptable analysis strategy.
Cho focused on LG’s new access as article the aggregation could sustain. “We begin it is important to absorb a acceptable belvedere for a continued [time] and apropos acceleration over the accumulation of lithium materials,” he said.
- LG Electronics CEO Cho Seong-jin says the aggregation affairs to bare new smartphones “when it is needed,” rather than to advance antagonism with battling devices.
- LG wants to “retain absolute models longer” with the absolution of added variants, for example.
- What this agency for the academic LG G7 and LG V40 charcoal to be seen.
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