Revenue from paid apps, subscriptions, and in-app purchases rose 35% in 2017, according to a new report. The numbers appear from Sensor Tower, and appearance that users spent about $60 billion on apps aftermost year on Apple’s App Abundance and Google’s Play Store.
Apple has led Google in app acquirement for years, and 2017 was no different. Sensor Tower shows that iOS users spent $38.5 billion on apps aftermost year, compared to $20.1 billion for Android users. Not abandoned does iOS accept the advance in absolute money spent, but it is additionally growing faster. Acquirement from the app abundance added by 34.7%, admitting acquirement from Google Play rose 34.2%.
When you amalgamate the numbers for the two marketplaces, users spent $58.7 billion in 2017, up 35% from $43.5 billion in 2016.
First-time installs of apps rose about 13.5% in 2017, growing to added than 91.5 billion installs. That seems to announce that a ample allocation of the access in acquirement is advancing from arising markets. As added barter get their easily on their aboriginal device, added apps than anytime are actuality downloaded.
- Users spent about $60 billion on apps in 2017—up almost 35% from 2016.
- Apple’s App Abundance led Google’s Play Abundance in revenue— $38.5 billion vs. $20.1 billion
- While amateur abandoned grew 30%, they still generated added than 80% of app acquirement in 2017.
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