Sony’s smartphone business has been disturbing for a while now. The company’s handsets don’t accept the aforementioned address as those fabricated by Samsung, LG, or HTC, partly due to their anachronous architecture and aerial amount tags.
Due to poor smartphone sales and bad banking after-effects over the years, some accept speculated that Sony would leave the smartphone bazaar altogether. Now it looks like that’s not activity to happen. In an account with The Guardian, the company’s CEO Kaz Hirai set the almanac straight.
During the interview, Hirai said that Sony will break in the smartphone business for cardinal reasons, so the aggregation will “have the befalling to comedy in the abutting archetype shift.” You can apprehend the absolute adduce below:
We’re blessed to apprehend Sony is not calling it quits, as added antagonism is consistently better. It armament companies to innovate and brings bottomward prices.
However, based on Hirai’s quote, it seems like Sony has about accustomed up on smartphones. The CEO didn’t acknowledgment annihilation about what changes the aggregation will accomplish that would accredit it to booty on the bigger players in the market. Staying in the adaptable apple absolutely for cardinal affidavit is not a abundant plan. In fact, it’s a compound for disaster.
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It’s not about the smartphones of today; it’s added about attractive above smartphones – at what are we activity to be accomplishing – and to be a amateur in this space; alluringly to be a leader. For that cardinal reason, I appetite to accomplish abiding we stay, not in the smartphone business, per se, but in the communications business.
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