TAG Heuer launches Connected Modular 41: a beneath expensive, added able sequel

The abate adaptation of the Modular Connected 45 appear in 2017 additionally appearance the bigger specs.

TAG Heuer, the Swiss architect of affluence accessories, has been one of the added absorbing players in the Android smartwatch market. The aggregation appear the TAG Heuer Connected Modular 45 last year, a exceptional watch alms hundreds of customization options and digital-or-mechanical modules. In a columnist absolution issued yesterday, TAG Heuer has appear its successor: the Connected Modular 41.

As the name suggests, TAG Heuer is targeting a abate wrist admeasurement this time about with a 41 mm bore watch face—4 mm abate than its predecessor. But ambit aren’t the alone changes in store: the Connected Modular 41 is both decidedly beneath big-ticket and added able than the antecedent accessory too.

Beginning with the price, this gone bottomward by a whopping $350; though, alike starting at $1200, the Modular 41 is still at the exceptional end of the smartwatch market.

The wearable includes the comfortable build-quality you ability apprehend from the TAG Heuer name, but it’s about the aforementioned as its antecedent in agreement of out-of-the-box design. You can buy it with a atramentous or argent bezel with scratch-resistant, anti-reflective, sapphire-covered glass, and it includes the aforementioned apparatus that allows the Android Wear-based bore to be swapped for a Calibre 5 automated module.

There is already afresh a abundance of customization options accessible too, including nine new straps, as able-bodied as altered lugs and bezels, which could set you aback several added thousand dollars for the best big-ticket setup.

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As for the specs, the watch comes with a 390 x 390 AMOLED affectation at 326 ppi, with 350 nit best brightness. You’ll additionally acquisition 1 GB of RAM inside, with 8 GB of centralized accumulator space—up from the 512 MB RAM and 4 GB ROM of the antecedent smartwatch—and an bearding Intel processor (possibly the aforementioned as its predecessor’s—the Intel Atom Z34XX).

The Modular Connected 45 has NFC (and Google Pay support), Bluetooth 4.1, Wi-Fi, GPS and is water-resistant up to 50 meters. Additionally, it’s accordant with Android 4.4 accessories and higher, and runs Android Wear (it’s not on Oreo yet but it should get the amend in future).

• TAG Heuer has appear the Connected Modular 41, a abate aftereffect to its Modular 45 from aftermost year.
• The accessory appearance a host of customization options, including a quick apparatus for alteration from Android Wear to an analog module.
• It’s accessible now starting at $1200.