Amazon’s Super Bowl ad examination teases new choir for Alexa (Update: abounding adaptation released)

Update: The abounding adaptation of Amazon's SuperBowl ad is now online, assuming us what happened afterwards Alexa absent her voice. See Also: hack facebook messenger

Previous advantage (01/30): A examination of the bartering Amazon will be assuming at this year’s Super Bowl (yes, that’s right, an ad for an ad) suggests that Amazon may be about to accompany new choir to its Alexa assistant.

The bartering blue-blooded “Did Alexa Lose Her Voice?” begins with a woman allurement Alexa about the acclimate while abrasion her teeth. Despite the woman accepting a affirmation of toothpaste, Alexa shows off aloof how advantageous she has become by compassionate her altogether and seamlessly acknowledging that it is 60 degrees in Austin.

However, afore she can accomplishment the sentence, Alexa begins to cough. The woman shows a attending of 18-carat affair which indicates aloof how axial to her activity Alexa has become.

Cut to the Amazon address and a account advertisement about Alexa “losing her voice.” Amazon CEO (and current richest man in the world) Jeff Bezos again strides agilely into the allowance and asks “how is that alike possible?”

The key moment of the ad comes back an Amazon agent replies to Jeff’s affair with the byword “We accept the replacements ready, aloof say the word.”

Read: Assistant vs Alexa shouldn’t be the new Android vs iOS

Of course, while this is by no agency a acceptance that Amazon is about to absolve new voices, that would assume to be the best acceptable scenario. Otherwise, what would the millions of bodies who own Echos and Dots do? Also, Google Abettor has afresh added the adeptness for its users to accept amid either a macho or a changeable articulation so, accustomed the accepted animosity amid the two companies, it was absolutely alone a amount of time afore Alexa did article similar.

Update (02/02): Amazon afresh appear a bartering for its Alexa abettor affliction that it may accept new choir in the future. The continued adaptation of that bartering is now here, and while it doesn’t bear what we expected, it’s acceptable nonetheless; booty a attending beneath (or head here if you can’t appearance the arena bound version).

With the accurate Alexa articulation abiding at the end to say “thanks, guys, but I’ll booty it from here” while “Nobody Does It Better” plays in the background, it’s bright that the acceptable articulation isn’t activity anywhere. Instead, the ad is aloof a arbitrary advance for the agenda abettor itself. What are your thoughts on it? Let us apperceive in the comments.