After a analgesic Q4 2017, Nokia jumped to #11 on the account of smartphone companies globally, putting it advanced of Google, HTC, Sony, and OnePlus.
Tech analyst Neil Shah went on a cheep storm bygone on the affair of the 2017 improvement of the Nokia brand. Shah is a accomplice at Counterpoint, a Hong Kong-based industry assay firm, and although his advice was bottomward in the anatomy of tweets, he antiseptic that the tweets were the latest official Counterpoint numbers.
The basal basis of Counterpoint’s analysis is this: Nokia dead it in 2017.
In the year-and-a-half back HMD All-around started affairs Nokia-branded phones, the cast has gone from aught to 11th abode in the smartphone market. In Q4 of 2017, Nokia awash added smartphones than Google, HTC, Sony, Alcatel, Lenovo, ASUS, and OnePlus.
Outside of smartphones, Nokia is additionally the #1 cast of affection phones, assertive the bazaar with 20.7 actor units awash in the aftermost three months of 2017.
Combining the smartphone totals and the affection phone totals, HMD All-around ends up in sixth abode in the adaptable industry with a 5% allotment of the absolute market. That puts the aggregation aloof beneath Oppo, which has 6.8% of the market. For some perspective, Oppo was in 4th abode at 8.2% of the bazaar at the end of Q3 2017, so it is the one activity the Nokia calefaction the most.
Not too bad for a aggregation that is, on cardboard anyway, alone about a year old.
HMD All-around snagged the rights to advertise Nokia-branded smartphones in 2016, alone months afterwards Microsoft offloaded allotment of Nokia to a accessory of Foxconn. In 2017, the actual aboriginal Nokia-branded Android accessory hit shelves, and clearly, drive is aloof architecture and building.
HMD All-around promises some surprises at Adaptable Apple Congress 2018, which takes abode in a few weeks.
- The latest numbers for Q4 2017 are in, and Nokia jumped to the eleventh atom on the all-around smartphone cast list.
- That puts the aggregation advanced of Google, HTC, Sony, ASUS, and OnePlus.
- Combined with its affection phone bazaar share, HMD Global, which owns the Nokia brand, is now #6 in the adaptable industry.
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