HTC investments will change to focus on “emerging technologies,” the aggregation said today. We’ve heard it all before.
It’s no abstruse that HTC hasn’t been accomplishing so able-bodied over the accomplished few years. Seven years ago, the aggregation was the fifth-largest smartphone architect in the world, and now it doesn’t alike able the top ten.
Today, via Phone Arena, HTC appear that it would be advance in “emerging technologies” activity forward, emphasizing that it will be abundant added alert with its adaptable brands to accumulate losses to a minimum. With its contempo bang of $1.1 billion in banknote from Google’s acquirement of HTC engineers, it needs to accomplish the money last.
There’s aloof one little botheration here: HTC appear a agnate action in 2012 and did the aforementioned affair afresh in 2017.
In 2012 – as the aureate age of HTC was aloof starting to appear to a abutting – the aggregation appear a cardinal advance in Magnet Systems, an action software developer. This advance came on the aback of a $40 actor ablution afterwards HTC fabricated a poor advance in a gaming aggregation alleged OnLive, which bankrupt a abbreviate time later.
Not abundant has appear from HTC’s advance in Magnet Systems; I couldn’t acquisition one cogent account commodity about the aggregation after than 2012 back it was gluttonous all of its funding. Its blog hasn’t been adapted in two years.
Similarly, in 2017, HTC appear that it would advertise a branch it endemic for about $91 million, to advice account its connected losses. It promised to put the money into its “expanding VR business.”
While the HTC Vive band of VR articles is absolutely noteworthy, it’s affectionate of antic to anticipate that HTC is still aggravating to allay investors by adage it’s activity to advance alike added in the VR branch…again.
I don’t authority banal in HTC, so my hat isn’t in the ring. But if I did, I would appetite abundant added accurate affairs of what the aggregation is activity to do to stop its bleeding. Because we’ve heard all this “strategic investment” being afore and the aggregation is still sinking, to the tune of a 55 percent bead in acquirement year-over-year.
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- HTC appear today that it would accomplish cardinal investments in arising technologies to advice appropriate its biconcave ship.
- However, on Android Authority abandoned we begin two accessories of HTC adage agnate things in 2012 and 2017.
- HTC ability accept affairs that will advice get it aback to bigger banking standing, but “strategic investments” is apparently not activity to work.
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