Motorola is hyping up a “big announcement” on August 2. If it’s aloof the Moto Z3 Force launch, that would be abundantly lame.
At the end of June, Motorola acquaint a abstruse YouTube video. The blow has no sound, is alone 11 abnormal long, and shows a account of Chicago, the Motorola logo, and the words “August 2, 2 P.M., Motorola HQ, Chicago.”
Check it out beneath to see for yourself:
Fortunately, the description of the video is a bit added accessible in deciphering what Motorola has in apperception for August 2:
What ability this “big announcement” be? I apperceive one thing: if Motorola is aloof hyping up the advertisement of the Moto Z3 Force, that will be abundantly lame.
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For those of you who are unaware, aback in May, the carnality admiral of Motorola’s ancestor aggregation Lenovo teased that a new Lenovo accessory would be about absolutely bezel-less. Later, rumors advance that the accessory would accept 45-day standby times and 4TB of storage.
Needless to say, the smartphone industry went crazy. If Lenovo appear a phone with specs like that, it would radically adapt the market, bold it wasn’t priced over $2,000.
But what did we get? We got the Lenovo Z5, which is aloof addition account iPhone X carbon with 64GB or 128GB of storage, a affectation notch, a huge chin, and a 3,300mAh battery.
Yawn.
To say this was atramentous is the adumbration of the year. Lenovo committed the basal sin of marketing: it overpromised and underdelivered.
Now we accept addition abstruse business artifice with the YouTube video above. The video’s description makes it assume like Motorola has a game-changing artefact that is activity to accord us a “whole new way” to alive our agenda lives.
The botheration is, we accept a appealing acceptable abstraction what Motorola is activity to barrage on August 2, and if we’re right, it’s not acceptable to change any bold at all.
Judging from antecedent launches in the Moto Z line, this August 2 accident is timed able-bodied for the barrage of the Moto Z3 Force. We admired the Moto Z2 Force — it was alike in the active for our Best of Android 2017 account — and are appropriately abundantly aflame to get our easily on the follow-up. We additionally dug the Motorola Z3 Play absolutely a bit, alike if it has a sub-par camera and poor array life.
However, the Z3 Force is aloof addition smartphone. It will no agnosticism be a affection device, with abundant specs, agitating body quality, and accordant with the avant-garde Moto Mod library. But, in the end, it will be addition atramentous touchscreen slate we use to browse Reddit and accomplish the casual phone call.
Unless the Z3 Force has some absolutely astonishing feature, it will not accommodated the advertising Motorola is building.
But launches don’t accept to be all about one device. It could be that the Moto Z3 Force is ablution on August 2, but Motorola is additionally ablution article abroad forth with it. It is additionally accessible — although absurd — that the Z3 Force isn’t advancing at all, and the August 2 accident is all about a new and agitative product.
What ability that be?
In the smartphone industry as it currently stands, annihilation can analyze to the library of Moto Mods. Those snap-on modular accessories are one of the few examples of absolutely avant-garde and absorbing smartphone accouterments features.
Granted, you ability not use them or alike affliction for them, but at atomic Motorola has article up its sleeve that absolutely separates it from the blow of the pack. That can’t be said for some added smartphone manufacturers, like OnePlus, HTC, or alike Google.
With that in mind, maybe the August 2 accident is back the aggregation will barrage a new Moto Mod that will potentially change the way you use your smartphone.
But what could a Moto Mod be that gives you “a accomplished new way to connect, stream, download, video chat, and more?” That would be some Mod.
Maybe instead it’s a new acute apostle or acute affectation device. That would be an absorbing new artefact for the company, but it would hardly be that agitative back we’ve accepted about the Lenovo Acute Affectation with Google Assistant back CES 2018 in January. In fact, aloof bygone the accessory went up for auction at Lenovo.com, so it wouldn’t accomplish abundant faculty to barrage a new acute affectation artefact alone a anniversary later.
However unlikely, it is absolutely accessible that Lenovo and Motorola abstruse from the mistakes fabricated surrounding the Lenovo Z5 and the August 2 accident is activity to bead article absolutely amazing on us.
The actuality that we don’t absolutely accept any abstraction what’s advancing yet is a acceptable sign. In comparison, the Samsung Galaxy Note 9 is ablution on August 9, and we already accept a acceptable abstraction of every above affection of the device. It is absurd that there will be any surprises from Samsung that day.
But August 2 is beneath than a anniversary away, and we accept alone broadcast clues as to what Motorola has in abundance for us. At this point, we can alone achievement it’s article absolutely amazing. Or, at the actual least, not just the Moto Z3 Force.
NEXT: How did Lenovo go from high-flyer to abortion so fast?
Sorry to drove your dreams but the Lenovo Z5 isn’t a bezel-less, 4TB smartphone
As acceptable as it gets: has the smartphone peaked?
The abounding account of accepted and accessible Moto Mods
Mark your calendar. On August 2, we’re authoritative a big advertisement at Motorola’s HQ in Chicago. Say “hello” to a accomplished new way to connect, stream, download, video chat, and more. Are you ready?
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