Did you apperceive Xiaomi additionally makes biking pillows and pens? Here are some added facts about the aggregation that may draft your mind.
Once the third better smartphone architect in the world, Xiaomi was founded in 2010. Its better markets are China and India, area the aggregation overtook Samsung at the alpha of the year, acceptable the accomplished affairs brand in the country.
Xiaomi is about referred to as the Apple of the East, mainly because its articles resemble those of the iPhone maker. Alike its MIUI Android bark feels like iOS, which is acceptable or bad depending on who you ask.
Here a few absorbing things about Xiaomi you may not know.
Guinness Apple Records
In 2015, Xiaomi set a new Guinness Apple Almanac for affairs the best smartphones on a distinct belvedere in 24 hours. The aggregation offered assorted discounts during its anniversary fan anniversary and awash absolutely 2,112,010 units on its website. Impressive!
The antecedent almanac was captivated by Alibaba’s Tmall, which awash 1,894,867 handsets in 2014 over the advance of 24 hours.
In accession to smartphones, Xiaomi additionally awash 770,000 acute appliances, 247,000 ability strips, 208,000 Mi Band fettle trackers, and 38,000 acute TVs — none of that was record-breaking, though. It generated 2.08 billion yuan in revenue(~$420 million). Not bad for a day’s work.
Xiaomi
Xiaomi’s CEO, Lei Jun, appear in April that the aggregation will assuredly absolute the accumulation allowance becoming from accouterments sales to a best of bristles percent afterwards tax. This applies to Xiaomi’s absolute artefact calendar — from smartphones to affairs products.
This agency the Chinese architect will not chase in the footsteps of companies like OnePlus that access appraisement about on a annual basis. Xiaomi’s articles will consistently action abundant amount for money, which is absurd account for consumers.
Xiaomi bound its accumulation allowance because its business archetypal relies heavily on after-sale purchases like accessories and agreeable from its agenda store. To access sales of these items, the aggregation has to advertise as many smartphones as possible. Keeping prices low is the best way to do that.
Xiaomi bought mi.com for $3.6 actor in 2014, replacing Xiaomi.com as its official website. The aggregation fabricated big-ticket acquirement because it capital to aggrandize into markets alfresco China, area bodies accept agitation pronouncing Xiaomi.
Read next: These are the best Xiaomi phones
Pronouncing “mi” is a lot easier for best people. It’s additionally easier to remember, which is important for a aggregation that sells best of its articles through its own website. If Xiaomi gave this added anticipation aback in 2010, it would accept adored a ton of money.
Mi.com was the best big-ticket area of the year at the time of purchase. If you’re wondering, the best big-ticket area awash to date is allegedly insurance.com, which awash for a whopping $35.6 million, about 10 times added than Mi.com.
Xiaomi’s logo may attending simple, but there’s added to it than meets the eye. When angry upside down, the logo looks about identical to a Chinese appearance that agency heart. I could acquisition out whether this is advised or aloof a coincidence. Either way, it’s affectionate of cool.
The Mi in Xiaomi’s logo stands for “Mobile Internet.” Xiaomi claims it has added meanings as well, with one of them actuality “Mission Impossible,” apropos to the challenges the aggregation faced in its aboriginal days.
The easiest way to accent the company’s name is to say “shout me,” after the “t.”
Bonus fact: the accurate adaptation of Xiaomi is “little rice.”
Xiaomi
Xiaomi is mostly accepted for high-value smartphones like the Mi 8, Mi Mix 2S, and Redmi Note 5. However, the aggregation has a lot added articles in its calendar — some of which may abruptness you.
The aggregation additionally makes fettle trackers, drones, acute ablaze bulbs, apprentice exhaustion cleaners, and ability banks. Let’s not balloon about security cameras, media alive devices, and alike acute active shoes. It alike sells a air-conditioned electric scooter with a carriageable architecture and about an 18-mile range.
None of those assume all that aberrant advancing from a tech company, but things get awe-inspiring added bottomward Xiaomi’s account of products. The aggregation additionally makes rice cookers, electric toothbrushes, biking pillows, suitcases, mattresses, and — delay for it — pens. Not high-tech pens like the one you get with the Galaxy Note 8 — aloof approved accustomed pens. There’s annihilation amiss with that, it’s aloof not article bodies would about apprehend from a aggregation nicknamed Apple of the East.
These are a few of our admired less-known facts about Xiaomi. Do you apperceive any others? Share them with us in the comments below!
Xiaomi holds a Guinness Apple Record
Xiaomi has bound its accumulation allowance to 5% — forever
Xiaomi paid $3.6 actor for a area name
Xiaomi’s logo has a abstruse meaning
Xiaomi has a few awe-inspiring articles in its lineup
HTC trivia: How abundant do you apperceive about the maker of the aboriginal Android phone?
Xiaomi Mijia pen GearBest
Xiaomi's business archetypal relies heavily on after-sale purchases.
The Mi in Xiaomi’s logo agency ‘Mobile Internet’ and ‘Mission Impossible.’
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