Samsung to accompany addition and new appearance to Galaxy A alternation first, but will it be enough?
DJ Koh wants to advertise added phones to millenials by bringing new technology to its mid-range phones.
Samsung is reportedly attractive to bolster its A alternation phones with the latest appearance in a cardinal axis that could see the aggregation claiming the ascendancy of China’s tech giants in the account smartphone sector.
In an account with CNBC, Samsung adaptable arch DJ Koh said that approaching iterations of its mid-range alternation will affection new technology and “differentiation points” potentially afore they accomplish their way to the abutting beachcomber of Galaxy S and Note phones.
Koh explained that the accommodation was fabricated to allure added purchases from millenials “who cannot allow the flagship” but still crave “meaningful innovation,” although it seems acceptable that Samsung has aerial goals in apperception for its commonly dull A series.
Samsung’s Galaxy S9 (and potentially Note 9) sales may not accept been as eye watering as the company’s antecedent flagship phones, but the South Korean close is still calmly sat in a prime position at the top of the all-around market.
Times change, however, and Samsung’s adeptness advisers won’t accept been absent to the brief acceleration of Huawei and Xiaomi, as able-bodied as BBK subsidiaries Oppo and Vivo.
China’s blemish OEMs accept all benefited from carrying phones with aerial price-performance ratios — article we’ve afresh apparent taken to the acute with Xiaomi’s Snapdragon 845-toting Pocophone F1 — decidedly in appearing markets such as India.
By bringing acid bend tech to a abeyant Galaxy A8 successor, Samsung would no agnosticism be acquisitive to win aback some of the bazaar allotment in Southeast Asia that it has absent to Chinese companies.
There’s aloof one problem, however: price. For years now, Samsung has launched mid-range phones with unspectacular blueprint bedding that abort to bout their amount tags. It’s not adamantine to see how this would about-face off buyers in online-savvy markets area it’s almost accessible to acquisition a abundant bigger accord on an considerately above phone from the brand of Huawei, Xiaomi, or alike HMD Global’s Nokia family.
Based on Samsung’s accepted barrage schedule, the abutting Galaxy A alternation phones — best acceptable the Galaxy A9 and A9 Plus — should be apparent appear the end of the year with a absolution afterward in aboriginal 2019.
What new appearance would you like to see added? How about the long-rumored in-display fingerprint sensor that we were meant to see on the Galaxy S9 and after the Note 9 that never materialized? Let us apperceive in the comments.
- Samsung affairs to accompany new appearance and technology to its A alternation phones in the future.
- DJ Koh said in a contempo account that Samsung is acquisitive to allure added sales from millennials by alms “meaningful innovation” with its mid-range series.
- Will the change be abundant to avoid off antagonism from Huawei, Xiaomi, Oppo, and Vivo?
Calling it: The Galaxy Note 9 won’t advertise as able-bodied as the Note 8
For years now, Samsung has launched mid-range phones with unspectacular blueprint bedding that abort to bout their amount tags.
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